Wednesday, December 17, 2008
Gen Y - Our Hope
Our best hope for pulling out of the current economic woes is Gen Y. They don't let shifting economic circumstances prevent them from embracing life, embracing adventure, moving forward. I think every Baby Boomer needs a Gen Y mentor. The current system definitely needed an overhaul. We have a lot of old, conservative, dependable stocks tumbling because the organizations are too tall, too inflexible, too distanced from the consumers. There should be some voice on the automotive board of directors to explain what lower income people require in an automobile. Executives want to wrap their aging bones in comfort and can well afford to do so seeing as they are driving company cars. Kids need a vehicle stronger than an aluminum beer can for a price lower than their annual income because unlike the executives, kids are actually consumers forking out money every month for the privilege of being able to drive to their modestly paid jobs. I'd say put a Gen Y on your board of directors but we all know where that has traditionally gone. "If you hire my kid for your corporation's special summer hiring program, I'll hire your kid from my corporation's special summer hiring program." Nice but hardly a way to broaden and diversify the voices being brought to the table. Look in the mirror and then turn around and look at the world. What always worked in the past, isn't working today. Your hope lies in Gen Y because they are still buying Christmas presents and houses and electronics and having babies and fueling the economic system after many older heads have pulled back and decided they would only act if the outcome were guaranteed, certain, sensible, a sure thing.